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Spanish medium report on October, 20115, brand value ranking in world release according to the Interbrand company, ZARA in Spain resides the 44th.ZARA is Inditex group underneath shoe in Spain to take brand, there is total of a store 1557, the brand is worth of USD 8,065,The most commonly used special programmed for social science in prada men shoes 2011, sunglasses, cheap shoes, and cheap belts000,000 and compares to increase 8% last year, the time advanced 4.

According to the ranking, the first 5 greatest brands in the world are respectively Coca-Cola and IBM,You will also never forget the The Barricade Transformers nike shoes wholesale which the heel has the words Emergency Response framing 911 Microsoft and valley song and in general use electricity.

2011 year ago 8 month Tunisia shoe and leather industry exit increased 12.4%, from 630,500,000 Tunisia in 2010 the Na Er(currency in Tunisia) increase to 708,500,000 of 2011 Na Er.

With last year same period 441,400,000 the Na Er compare, the import increases 444,300,000 Na Er, rise is 7.2%.Trade an equilibrium overlay to lead to 159.5%.

The communication of 8 the end of the months national leather and shoe center indicate that the part export growth comes from the good accomplishment of complete shoe product chain, it attains 399,400,000 Na Er.

According to understand, Italy is Tunisia’s biggest exit country, export a sum to 331,900,000 Na Er, have compare all 46.8%s of exits.Secondly is France, have to compare 30%, export sum is 212,800,000 Na Er.The third is Germany, export a sum to 76,300,000 Na Er, have to compare 10.8%.

However, to the exit sum of Spain at 2011 the year agos declined in 8 months 20.for example, the nike Jordan shoes Women’s I96166 Wedge Pump. Made with calfskin and a leather sole with leather lining3%.At the same time, exported Hong Kong to also decline 3.2%, from 6,200,000 the Na Er descend to 6,You will also never forget the The Barricade Transformers nike shoes wholesale which the heel has the words Emergency Response framing 911000,000 Na Er.

BE having been being full of an assumed name card on the market the shoe take, the price is very cheap, but the quality doesn’t exert person’s idea as well.Is”famous brand” like this how to produce?For uncovering the production inside story of assumed name card shoe, the reporter found out the new county to Hebei Anne of the gathering ground of northern production assumed name card in region clothing, shoes recently, among them three set towns of the county have”the northern shoe are all” of call.

In three set towns, production assumed name card shoes of the workshop scatter in the street both sides, the workshop front door even directly opens, the publicity advertises everywhere all BE.Inferior shoe as long as the card that sticks last 5 centses money immediately became big brand, the prestige also followed to rise up.The industry insider admits that the shoes counterfeited are to wear for 3 months, because the cost puts over there.

The leave bears the gram 320 dollar per box and mainly sell into other parts of country

The reporter arrives an Anne new county on September 22.According to understand, there are few thousands in the factory house of three production shoes in the set town, some big factories produce their the shoe of oneself’s brand, besides which, for count many business enterprises at production imitate to assume name card athletic shoes.Produce here of imitating and assuming name the card athletic shoes imitate a true degree low, do work rough, inferior quality, the profits is meager, a lot of shoe factories with lend small profitses to sell more hair house to amass a fortune.But the West View parent handbook is silent on Chapstick, though it does say medicated lip balm requires a medical form, much like other over-the-counter drugs that children might need at school. The letter Boyd received, from Nike Skateboarding Shoes, simply said, “Do not send Chapstick or cough drops to school with your child.”

The reporter arrived at three set towns by bus on September 25, road two sides often hanged some brands of significant publicity painting and almost was like into a production base after each village general, the street both sides are almost whole to is a small scaled shoe factory, 1 gets a , the reporter was rough to compute for a while, the distance of only one segment 200 meters had 78 shoe factories, and almost the every family is engaged in to make shoe profession.After pry, the reporter arrived at three set shoe material markets and made the reporter didn’t expect of BE, look here and don’t seem to be an a presentable market,for example, the nike Jordan shoes Women’s I96166 Wedge Pump. Made with calfskin and a leather sole with leather lining surroundings of the road dust float in the sky, the wayside is everywhere heap wear to throw away of make shoe material.Wayside two sides often can see some brands of exhibition hall, the reporter walked into several houses and saw top in the wall and table up the shoe putting Be almost whole to is “famous brand”, everywhere it is thus clear that”bear a gram”, “adidas”, “361 °”, “Lee is rather”, and”kappa”…etc..

From April 30 this year, is united by”the Earth investigates to protect association” in Taiwan and the national athletics bureau to sponsor of”rush to embrace each other toward the Silk Road harmony society” extreme limit investigate the activity set out from Turkey and last to cross 10,000 kilometer roads for 150 days and run with everyday on the average 70 kilometers of speed go by juniors in Turkey, Iran and Turkmenistan,You will also never forget the The Barricade Transformers nike shoes wholesale which the heel has the words Emergency Response framing 911 Uzbekistan and Turkmenistan into domestic.The outdoor shoe take brand to explore the way as the exclusive outdoor thing of this time exploration activity supports brand, is the smooth organization of this time big match with pushed forward to provide thoughtful open air to protect.
Recently,Hence the Nike Air Max Shoes was double stitched with action leather and low outlined sole the consociation sponsor of this time big match Taiwanese extreme limit sport world champion Lin Yi Jie and mainland ran white Bin, arrived this time terminal point Xian of big match smoothly, ascended perfect period for this time big match painting.Lin Yi Jie says”we run of the background is desert, hope to make everyone understand a lacking of the Earth water resources, concern an ecoenvironment.”

Recently, leading athletics thing manufacturer Rui in the world treads(Reebok) in Mumbai, India to release new product RealFlex professional running training shoe.

Rui step said that the RealFlex special feature lies in 76 independent”sensor”s of shoe sole, it makes to be dressed in regardless the grounds under any environment can stand firmly.Therefore, it can for our double the feet provide more overall protection than the traditional athletic shoes.

RealFlex has various colors, the men and women all can wear.For the man, RealFlex designed carbon/the brightness is orange,adidas superstar 2Hence the Nike Air Max Shoes was double stitched with action leather and low outlined sole crushed stones/green, blue/white, white/black, the best is red.But is a lady then prepared crushed stones/pink is as blue as Shan/white.Also providing to the children is black/crushed stones/green and steel/best red.

Taiwanese shoe industry involves the production and trade of above 80% in the world brand shoe and occupies a prominent position in shoe industry in the world.Taiwanese shoe industry after halting enough Henan smoothly for week infuses into new blood for week in Henan.Present week in Henan is no longer what it was before, become the important habitat that exports international popular shoe.

Yesterday, the reporter walked into an in week and found out Taiwan rich allied the international limited company invested of western China Kai the Hong shoe industry limited company and Taiwanese treasure become the international group invested of handed the ditch treasure Chang shoe industry development limited company.

The west China Kai the Hong shoe industry limited company

The farmer is at home can create to export Europe and America of shoes

“We constucted 7 to process a net to order in 6 villages, after training, farmer not village can to process a net to order a work, we this kind of production mode very successful, will also increase 4 to process a net to order next move, form shoe to process commercial center.”The Kai Hong shoe industry limited company assistant manager Guo Shu Jun introduces to the reporter.

Guo Shu Jun says that the company invests 110,000,You will also never forget the The Barricade Transformers nike shoes wholesale which the heel has the words Emergency Response framing 911000 dollars, is gather shoe production, development and examination at the integral whole of outward processing trade business enterprise, the product mainly exports Europe and America.

Is in 2010 item hurl postnatal period, already the gave birth to is 3,600,adidas superstar 2000 pairs of upscale women’s shoes, anticipate to produce 4,000,000 pairs this year, carry out foreign trade export USD 12,900,000.

Hand the ditch treasure Chang shoe industry development limited company

Many international popular shoes produce from week in Henan

Nike(bear a gram), Reebok(the Rui treads) and adidas(adidas), New balance(new 100 Luns) and Convers(Converse) ……The worker who hands the ditch treasure Chang shoe industry factory inside is packing the famous brand shoe having been already produced to carry to a world-wide locations.

Hand the ditch treasure Chang shoe industry development director road Hui in limited company office to introduce, the company is Taiwanese treasure becomes an international group inferiority of a with produce upscale shoe is main of capital from Taiwan business enterprise.5 year agos, the company starts looking for new industry to transfer a location and walk almost all in the provinces of mainland, finally chose Henan for week.The company currently at hand ditch have already invested 160,000,000 dollars, the formation contains 2800 employees, the year production value reaches to 350,000,000 dollars, and the year produces upscale shoe 4,000,000 pair system shoe business enterprises.Along with company fast- developing demand, covering two engineerings of area 69000 square meters has already been formally in use this year.

Recently, Uzbekistan Ao Wei will officials Kayumov Farruh arrive Xiamen and carry on investigation and interview to the Hong star Er gram group headquarters, this is after Iran Ao Wei will, Chinese Taipei Ao Wei will, after South African Ao Wei will represent to come to visit, another national Ao Wei will visit.Accompany at chief executive officer, Mr. brilliance Wu, of the Hong star Er gram under, Kayumov Mr. Farruh visited to investigate the Hong star Er gram group mansion, and the Hong star Er gram the product that will exclusively design for the Uzbekistan Ao Wei carry on confirmation.

In the process of visiting in, Kayumov Mr. Farruh the Hong star Er gram the product of design carried on meticulous of standard consideration and confirmation, and both parties hold a news conference affair to carry on a communication together.To the result of this time investigation, Kayumov Mr. Farruh gave high evaluation:This is a very good business enterprise, they have very good design team, they are with meticulous care us to measure a body design of clothes, in spite of match from the color, the chemical element is applied or the noodles anticipate a technique up, all really meet our needs, highlighted the race special feature of our Uzbekistan.Secondly, they are comfortable to spaciously transact environment and strong corporate culture atmosphere to all make me be impressed with, I well feel the magic power and real strenght of this business enterprise, and I believe that they can provide the best material for our athlete.

According to understand, London 2012 Olympics, the Hong star Er gram sponsored several delegation of Olympic Gameses and well showed Chinese brand’s brand real strenght in the international satge.In Olympic Games marketing, the Hong star Er gram also only has mental strategy, as early as Peking 08 Olympics, the Olympic Games marketing of numerous international brands and native brand competition vehemence fights in, the Hong star Er gram only opens up Xi path, the choice cooperates with the delegation of Korea Olympic Games, at the same time the help Chinese woman weight lifting brigade 48 kilogram class contestant Chen Xie Xia, carry off China 08 first gold.The history breakthrough that obtains two golds one silver three coppers along with Korean the delegation of Olympic Games, and the dissemination of “Xia, raise Chinese strength” head gold spirit, the Hong star Er gram”the No.1 of TO BE” brand spirit goes deep into public, and the Hong star Er gram Olympic Games marketing skill of innovation also become the model of mimicry afterwards.The skillful marketing that asks for help of 08 Olympic Gameses, the Hong star Er gram brand popularity is promoted, and promote company the business is in the expanding of oversea market, at the same year November,adidas superstar 2 the Hong star Er gram the first overseas monopoly store starts practice in the Lebanon, up to now, overseas sale net’s ordering has already overed thousand.In 2012, the Hong star Er gram Olympic Games marketing experience that continue 4 year agos, continuing to choose to sponsor many national Ao Weis will go on an expedition London Olympic Games, on the other hand hope to continue to ask for help of Olympic Games platform, display the brand magic power of the Hong star Er gram to the whole world, also hope to pass a fascinating game on the other hand, betterly the annotation Hong star Er the brand spirit of the gram, spark race details, push enthusiasm of civil sport.Hence the Nike Air Max Shoes was double stitched with action leather and low outlined sole

At speak of the Hong star Er gram future strategic layout, chief executive officer, Mr. brilliance Wu, means:Although the Hong star Er gram has already grown up for Chinese tennis dress first brand,our targets far from stop in the domestic, but want to become “the world leads of dress brand”, Olympic Games marketing is one of the best platforms that we carry out a target, future, we will continue to surround this target and work well the strategic layout of athletics marketing and is one of the point of brand development Olympic Games marketing and carry out the No.1 of brand on Olympic Games body form regiment material.

Integrates a speeding of step along with booming development and marketing outlet of shoe industry brand economy for the last few years, brand diversified trend of development also gradually presents in the profession.But currently whole condition in the market but speech, brand diversified development of have to involve another’s most decisive topic at the same time, that is the brand extension.Is a little bit simple the say, been a brand extension wants with the actual market demands of consumer related all physics and is worth of fusion mutually, just can make the essence value of shoe Qi get more overall annotation through a brand, this loud and clear appearance like this and create best market efficiency thus, this is the brand, extension wants to attain of the biggest value embodiment.

Know to all, all of the antenna of the shoe industry brand extension big parts deeply root to go into realm developments like clothing,You will also never forget the The Barricade Transformers nike shoes wholesale which the heel has the words Emergency Response framing 911etc.However also really give the market left for the extension effect of brand a consumedly cross-examine, those are numerous brand extensions whether proper or deny to match a consumer the mental state acrossing a category to accept a degree.Is beyond all doubt, make good brand extension construction, the traditional market considers mode and the consumer’s brand angle of view to have a homologous change.To this, Barbara expert has a words to say very much to the pointly, “the brand is then to store on a kind of trust concept in the brain of consumer, extend as to it’s of a kind of test.”So brand extension whether also indirectly mean shoe Qi while putting forth effort brand diversified development, from subjective up considered the consumer’s value to the brand extension empress experience.Certainly, this needs to change the consumer’s extension cognition to the brand consciousness in good time, this isn’t a very and easy work either.Lead to as the consumer is like a music band conductor within market member, and then musical instruments, such as piano, violin and cello…etc. just like is an extended brand, the consumer leads to solemnly direct musical instrument to move to ring the most beautiful movement in satge in the market.

Regret BE, currently for concrete how work well brand extension, a lot of shoe Qis still keep widespreadly thinking as long as the jacket that throws on brand other products then can gain both honor and riches.Usually still neglected 1:00 among them here, keep on in all its bearing come to strengthen a value principle in brand extension to mold, such as advertise an effect, fanciful marketing to plan etc. method.Need not to doubt, when the consumer purchases a brand usually enjoy of is the value of the brand.So say currently a lot of shoe Qi representative director’s concepts in, brand extension of so draw on them, more accurate factor lies in additional value and market that its brand brings to expand dint.Is from here comprehensive it is thus clear that, the brand extension overcomes of the way still lie in shoe Qi to step up to extend ex- consumption crowd to carry on a precise fixed position to the brand.Is resolute owing to this foundation up, so as to create to more directly seep through the brand culture and spirit claim of target consumptions for the shoe industry market, carry out the super profits of oneself brand extension to increase in value thus.

Perfectly right, the brand extension can save the promotion expenses that the new product card transplants development in the market to combine biggest degree up shorten the new product card is cognized by the consumer of process.Particularly is to those brands that own to stabilize consumer’s resources, this is undoubtedly quite good marketings strategy.For the time being according to this, this brand usually continuously delivers the extension that the dint constucts but continuously pursues brand at the market, and well make use of influence in the market of original brand, gradually develop value in the market oadidas superstar 2f a new product card resources.But meanwhile, we still need objective realize, although the brand extends successful opportunity very big, brand’s extending existent risk coefficient isn’t small either.

Recently, shoe industry group BATA in world is in the movie culture new landmark in Peking contemporary MOMA Broadway movie center, the national head delivered “Bata Moment belong to you my a moment” star tiny movie.

Watch the tiny movie of finishing a few feeling persons, the reporter saw BATA China general manager Qu once enter.Worked in BATA for more than 10 years of she tells us and delivers in the emotion, of comfort and vogue, the way of a balance of a hundred years brand.

Chinese consumer vogue degree raises

Reporter:Why will BATA choose the marketing method of tiny movie?

Once entered:Establish in Czech hundred years in 1894 brand BATA have been being the core principle of brand the comfortable feeling for being dressed in.As an a hundred years business enterprise, we have already led the stage of pure publicity product.Along with the exaltation of people’s living standard, the comfort for being dressed in isn’t the only one target that people pursue any more, people start paying attention to vogue and pay attention to a personality.BATA also did to adjust according to the request of market, design and craft that pay attention to on the shoe article while pursuing comfortable feeling joined more vogue chemical elements to satisfy a city occupation’s personage for the comfortable, honourable and beautiful need.

Reporter:Near segment time which varieties does Chinese consumer have?

Once entered:These the middle of the year the country’s consumer is more and more partial to the design styles of Italy and Europe, while the BATA lord beat of European product line be subjected to consumer’s favor very much.Create comfortable vogue shoe article certainly be necessarily going to BATA.adidas superstar 2

The male shoe consumption pays attention to comfort honourable

Reporter:The tiny movie starts a new marketHence the Nike Air Max Shoes was double stitched with action leather and low outlined soleing, besides which, also have in China which importances strategy?

Once entered:Starting paying attention to the male consumer is an important product route that BATA does to adjust.BE more opposite than vogue, many male consumers pay attention to a comfort index more, while this is exactly the BATA advantage place.

Italian shoe industry manufacturer Geox made sure to include Asian region, the founder and president MarioMorettiPolegato mentions Asia’s being an interesting market to Geox,You will also never forget the The Barricade Transformers nike shoes wholesale which the heel has the words Emergency Response framing 911 compared with the United States and Europe, because its economy continuously develops.

Polegato means”we want in Europe and Asian equilibrium our business.In the future in, we will go toward these national investments more.”

The design and technique of vogue he says Geox brand because of its soft skin quality, , will be subjected to attention of the whole world, the Geox shoes play the role of “the shoes breathed”.

The Geox headquarters establishes in receiving of Italy a shell Lu Na especially, the shoes sell into 103 nations and close June 30, 2011, its clean sales comes to an USD 448,000,But the West View parent handbook is silent on Chapstick, though it does say medicated lip balm requires a medical form, much like other over-the-counter drugs that children might need at school. The letter Boyd received, from Nike Skateboarding Shoes, simply said, “Do not send Chapstick or cough drops to school with your child.”000.

On top of that, it has 10,000 shop fronts of various brandses and 1077 Geox stores.